Vodka company follows up anti-Semitic billboard with one denigrating women


This is a brilliant marketing strategy. MMG, the company that created the campaign for this brand of Vodka, is well aware that anything that pisses off the constipated ‘pleasure police’ in this country will provide them with great publicity. If an ad uses religion or sex in a way that will offend any of the special interest groups; that’s it – instant success! TGO

Refer to story below. Source: The Cutline

By Dylan Stableford | The Cutline

Remember that vodka ad on a New York billboard that was removed late last year after residents and Jewish groups complained its message (“CHRISTMAS QUALITY. HANNUKAH PRICING”) was anti-Semitic?

Well, the folks behind it are at it again.

A new billboard advertising Wodka has surfaced on Seventh Avenue near New York’s Penn Station with a similarly offensive message–this one referencing prostitutes:

ESCORT QUALITY
HOOKER PRICING

“Our intent was not to be offensive toward women,” Brian Gordon, president of MMG, the firm that created the campaign, told Yahoo News.

“We’re a bit of a lightning rod after the last one,” Gordon continued. “There was justified sensitivity, which is why we took it down.

“People are going to be offended for different reasons, but there’s nothing derogatory about this campaign,” he added. “These are words people use, and one denotes a higher quality. We’re creating a juxtaposition, that’s all.”

A representative for Panache Beverages Inc., the New York-based distillery that owns Wodka, did not return a call from Yahoo News seeking comment.

The latest billboard was spotted by a Twitter user, Katie Kitamura, who said she was rendered speechless upon seeing it.

The ad, which features a sheep wearing a sombrero, also appears on Wodka’s website. According to Gordon, there are currently at least seven copies of the ad up in New York; a Wodka campaign with different creative (“LOBSTAH QUALITY. CHOWDAH PRICING”) recently launched in Boston.

“Maybe the lobster industry is going to come after us next,” Gordon said.

The Wodka billboard with the holiday message was posted on the West Side Highway last November. It was taken down after the Anti-Defamation League denounced the ad as “crude and offensive.”

3 responses

  1. Would they put up one offensive to Muslims? No they would not, that would take guts.

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    1. You’re right. But come to think of it, Muslims would be the perfect “target” for a liquor ad, since they claim not to drink liquor. Still, a vodka martini just prior to a suicide attack would make for the perfect send-off.

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  2. I think their marketing is great as it is doing exactly what it’s suppose to do. Even though we live in a PC bubble, my philosophy is that, “It is better to ask for forgiveness than to ask for permission.” -GhostRider Wisdom,,,that’s my story and I’m sticking to it.

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