US Muslims: a new consumer niche


A chain of stores that sold components to make bombs would be a major success in communities with a large concentration of Muslims, especially if the company had a catchy name such as ‘Kaboom.” TGO

Refer to story below. Source: Associated Press

By RACHEL ZOLL, AP Religion Writer Rachel Zoll, Ap Religion Writer Mon Dec 27, 12:02 am ET

NEW BRUNSWICK, N.J. – In the ballroom of an upscale hotel a short train ride from New York, advertisers, food industry executives and market researchers mingled — the men in dark suits, the women in headscarves and Western dress. Chocolates made according to Islamic dietary laws were placed at each table.

The setting was the American Muslim Consumer Conference, which aimed to promote Muslims as a new market segment for U.S. companies. While corporations have long catered to Muslim communities in Europe, businesses have only tentatively started to follow suit in the U.S. — and they are doing so at a time of intensified anti-Muslim feeling that companies worry could hurt them, too. American Muslims seeking more acknowledgment in the marketplace argue that businesses have more to gain than lose by reaching out to the community.

“We are not saying, `Support us,'” said Masood, a graduate of the University of Illinois, Chicago, and management consultant. “But we want them to understand what our values are.”

There are signs the industry is stirring: Faisal Masood, a Wall Street executive who organized the gathering, had attracted only 200 or so attendees when he started the event last year. This year, he had to close registration at 400 to keep from going over capacity.

The worldwide market for Islamically permitted goods, called halal, has grown to more than half a billion dollars annually. Ritually slaughtered meat is a mainstay, but the halal industry is much broader, including foods and seasoning that omit alcohol, pork products and other forbidden ingredients, along with cosmetics, finance and clothing.

Corporations have been courting immigrant Muslim communities in Europe for several years. Nestle, for example, has about 20 factories in Europe with halal-certified production lines and advertises to Western Muslims through its marketing campaign called “Taste of Home.” Nestle plans to increase its ethnic and halal offerings in Europe in coming years.

In the United States, iconic American companies such as McDonald’s (which already has a popular halal menu overseas) and Wal-Mart have entered the halal arena. In August, the natural grocery giant Whole Foods began selling its first nationally distributed halal food product — frozen Indian entrees called Saffron Road.

Along with new customers, however, the companies draw critics and can become targets in the ideological battle over Islam and terrorism.

Abdalhamid Evans, project director with the World Halal Forum Europe, which works with the global halal industry, said a recent backlash has prompted some mainstream businesses in Europe to keep a lower profile about their halal products or scale back their offerings.

In the U.K., after Kentucky Fried Chicken rolled out halal menu options in several dozen stores, the restaurant chain pulled the items in a few locations in the face of protests. Critics dubbed the menu “terror chicken.”

Last September, the Daily Mail of London reported that many British supermarkets, fast-food chains, hospitals, schools, pubs and sporting arenas such as Wembley Stadium, were serving some halal meat and poultry without notifying the public. A large share of meat sold in Britain comes from New Zealand, where the slaughterhouses have expanded halal production as they try to boost their already robust exports to Islamic countries.

In the uproar that followed, Barnabas Aid, a group that fights Christian persecution worldwide, started a petition in Britain against what it called the “imposition” of halal. It “may be interpreted as an act of Islamic supremacy,” the group said.

U.S. companies have also faced some resistance, although on a smaller scale.

Last year, Best Buy Inc. was inundated with calls, e-mails and letters complaining that the company was anti-American after acknowledging a Muslim holiday — “Eid al-Adha,” or the Feast of the Sacrifice — for the first time in a national advertisement. That year, Eid al-Adha fell around Thanksgiving, so the ad, a small bubble at the bottom of the page, appeared in the company’s Thanksgiving flier. Critics seized on the timing in their complaints.

“They used very abusive language,” said Nausheena Hussain, a marketing manager for Best Buy in Minnesota. “It was pretty sad.”

Best Buy executives stood by their decision. The company saw the holiday greeting as part of a larger goal of reaching consumers from different cultures. Soon, Muslims started calling to thank Best Buy and set up a Facebook page honoring the company, which continues to acknowledge Muslim holidays.

“It’s a very viable customer segment,” said Zainab Ali, senior marketing manager with the money transfer company MoneyGram, which ran a special Ramadan promotion this year for Muslims in the U.S., Europe and elsewhere. “You just need to get over some of the fear and look at them as just another consumer.”

The potential for profit is drawing more companies to the idea.

This year, Ogilvy & Mather, the global advertising firm, started an international Islamic branding consultancy called Ogilvy Noor that includes an emphasis on U.S. Muslims. (“Noor” means “light” in Arabic.) Muslims came to the United States in large numbers for doctorates, engineering and medical degrees, after the federal government eased immigration quotas in the 1960s. Studies have found that a significant percentage of Muslims are better educated and wealthier than other Americans.

Joohi Tahir, vice president of marketing and sales for Crescent Foods, the halal chicken producers based in Chicago, said Wal-Mart executives approached Crescent Foods two years ago looking for a halal chicken supplier, then invited Crescent executives to Wal-Mart headquarters in Arkansas to advise them on reaching Muslim consumers.

That same year, Wal-Mart opened a supercenter in Dearborn, Mich., an area with one of the largest Muslim and Arab populations in the country. The store is geared for Mideast consumers, with a range of halal products, including specialty foods.

“Mainstream is coming to halal,” Tahir said.

Wal-Mart spokesman Bill Wertz said the merchandise in each store can vary according to the needs of the surrounding community, so it is difficult to know the exact number of U.S. stores that carry halal products. But several in Michigan and at least one store in Canada have advertised that they offer some halal items.

Manufacturers entering the field hope they can appeal to non-Muslims as well.

Jack Acree, executive vice president of American Halal Co., which produces the Saffron Road products, emphasizes that the entrees are not only halal, but also all-natural and humanely farmed, and free of antibiotics and hormones.

“Muslims are highly educated and live in metro areas, and they’re shopping with us already,” said Errol Schweizer, senior global grocery coordinator for Whole Foods. “If we have a customer base where there’s a big Muslim population, it makes sense for us to service that population.”

Schweizer would not answer directly when asked if anyone complained to the company over its Muslim outreach. He said only that halal foods will be judged like any other products — by whether the items sell.

For Muslims, the issue is not just a matter of convenience. Recognition by major companies is an important sign of acceptance as they struggle to establish themselves in the U.S. They are following in the footsteps of American Jews, who struggled for decades for mainstream acceptance of kosher food — and of Judaism.

Despite the sometimes unfriendly climate for Muslims, Evans, of the World Halal Forum, said it is inevitable that a large number of businesses will reach out Muslim consumers, given the wealth and size of the Muslim population — more than a billion people worldwide — and their presence in the West.

“It isn’t a question of whether they’re going to do it,” Evans said. “It’s a question of where and when and how.”

3 responses

  1. IT CAN HAPPEN ONLY IF YOU START TO WRAP DYNAMITES AROUND YOUR BODY CAUSED YOUR HEAVY HATRED UPON ISLAM BELIEVERS (MUSLIMS) ::::::::::::
    & YOU ENTER THE MOSQUE TO BLAST YOURSELF INSIDE
    WHILE ISLAM BELIEVERS (MUSLIMS) DOING THEIR PRAY TO ALLAH

    >>>> KABOOOOOOOM

    IF YOU THINK YOUR ENEMIES WERE ALL DEAD TOGATHER WITH YOU & YOU WILL NEVER SEE THEIR FACES AGAIN = = =YOU KEEP DREAMING=

    ALLAH WAS THE CREATOR OF 7 HEAVENS SOLACE ABOVE skies & THE PIT OF HELL TORMENT & THE CREATOR OF ALL UNIVERSES WITH ALL SEEN & UNSEEN CREATURES

    >>
    FOR ALLAH IS EASY TO MAKE ALL DEAD CREATURES TO BE ALIVE AGAIN YOU KNOW
    >>>

    AND ALLAH WILL SENDING THAT ISLAM BELIEVERS (MUSLIMS) DIED IN MOSQUE BECAUSE YOUR SUICIDE BOMB TO LIVE AGAIN IN 7 HEAVENS SOLACE ABOVE skies

    >>>

    THEN ALLAH WILL MAKE YOU ALIVE AGAIN & ALLAH WILL ORDERING ANGELS THAT ALWAYS OBEY ALLAH LAWS TO TORTURE YOU IN THE PIT OF HELL TORMENT FOREVER & EVER

    SO KEEP YOUR HATRED UPON ISLAM BELIEVERS (MUSLIMS) UNTIL YOUR DEATH COMES

    DUMB LIAR ASSHOLE

    Like

    1. I don’t hate Islam; I strongly dislike ALL religions: Christianity, Islam, Judaism, Mormonism, Hinduism, etc. The reason I dislike them is because nothing that any of them claim to be true is really true. They are all make-believe, and people such as yourself, religious fanatics, lose touch with reality and are totally blind to your faith, so much so that you probably feel that killing “infidels” is justifiable.

      Fanatical Muslims blow themselves up and in doing so kill innocent people in the name of Islam and really believe, as you stated in your commentary, that they’re coming back to life. How can you people be so ignorant? Your stupidity and lack of common sense is greater than that of a month-old child.

      I don’t have any enemies, nor do I want to cause harm to anyone. So, I’ll just leave the killing to you people; you seem to enjoy it and are actually quite good at it. Anyway, since you claim to believe that Allah will bring you back to life, why don’t you blow yourself up – you dummy.

      KABOOM!!!

      Like

  2. DZUL…. Damn, if only you can get me some of those poppys you sound like you’re on – mighty strong shit, right?

    Listen DZUL, you’re one screwed up piece of shit, Muslim bastard… It sucks that you can be so depressing that it made me think – over five thousand years ago, Moses said to the children of Israel, “Pick up your shovels, mount your asses and camels, and I will lead you to the Promised Land.”

    Nearly 75 years ago (when welfare was introduced) Roosevelt said, “Lay down your shovels, sit on your asses, and light up a Camel, this is the Promised Land.” Today, Obama has stolen your shovel, taxed your asses, raised the price of camels and mortgaged the Promised Land!

    I was so depressed last night thinking about Health Care Plans, the economy, the wars, lost jobs, savings, Social Security, retirement funds, etc… I called a suicide hotline. I had to press 1 for English. I was connected to a call center in Pakistan. I told them I was suicidal.

    They got excited and asked if I could drive a truck. Do you know how much they pay?

    BTW, when you get to heaven, save the chicks for The GhostRider and The Great One, and keep the boys for yourself.

    Like

Comments please...

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Cbmilne33's Blog

Just another WordPress.com weblog

Hoboduke Nonsense

Respect the rights of all to be free!

filimages

A quoi servent les images que l'on ne montre pas ?

GhostRider & Friends - architects of consciousness

Consciousness, Religion, Politics; In search of Truth.

Erotixx

An eclectic mix of erotica.

I Want Ice Water!

And Other Pleas From The Bowels Of Hell On Earth

Follow

Get every new post delivered to your Inbox.

Join 131 other followers

%d bloggers like this: